Privacy Policy

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Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to briefly as "data") we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").

The terms used are not gender-specific.

Last updated: November 14, 2025

Table of Contents

Controller

Michael Reisert 
Am mittleren Moos 13 
86167 Augsburg E-mail address: 

[email protected]

Processing Overview

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Data Processed

  • Inventory data.
  • Payment data.
  • Location data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta/communication data.
  • Event data (Facebook).

Categories of Data Subjects

  • Customers.
  • Employees.
  • Prospects.
  • Communication partners.
  • Users.
  • Prize draw and competition participants.
  • Business and contractual partners.
  • Depicted persons.

Purposes of Processing

  • Provision of contractual services and customer service.
  • Contact requests and communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Office and organizational procedures.
  • Conversion measurement.
  • Audience formation.
  • Administration and response to inquiries.
  • Conducting prize draws and competitions.
  • Content Delivery Network (CDN).
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Audience formation.
  • Provision of our online offering and user-friendliness.
  • Assessment of creditworthiness and solvency.
  • Information technology infrastructure.

Automated Decisions in Individual Cases

  • Credit information.

Relevant Legal Bases

Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 s. 1 lit. a) GDPR) - The data subject has given consent to the processing of their personal data for one specific purpose or several specific purposes. 
  • Contract Performance and Pre-contractual Inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. 
  • Legal Obligation (Art. 6 para. 1 s. 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject. 
  • Legitimate Interests (Art. 6 para. 1 s. 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. 

In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for employment purposes (§ 26 BDSG), particularly with regard to the establishment, implementation, or termination of employment relationships as well as the consent of employees. In addition, state data protection laws of the individual federal states may apply.

Security Measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, ensuring availability, and their separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data, and responses to data threats. Moreover, we consider the protection of personal data already during the development or selection of hardware, software, and procedures in accordance with the principle of data protection, through technology design and through privacy-friendly default settings.

TLS Encryption (https): To protect your data transmitted via our online offering, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer of Personal Data

In the context of our processing of personal data, it occurs that the data is transmitted to other entities, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.

Data Transfer Within the Organization: We may transfer personal data to other entities within our organization or grant them access to this data. If this disclosure is for administrative purposes, the transfer of data is based on our legitimate entrepreneurial and business interests or occurs if it is necessary for the fulfillment of our contractual obligations or if consent from the data subjects or legal permission exists.

Data Deletion

The data processed by us will be deleted in accordance with legal requirements as soon as consents for processing are revoked or other permissions cease to apply (e.g., if the purpose of processing this data has ceased to apply or it is not required for the purpose). If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted to these purposes. That is, the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person. 

Within our privacy notices, we may provide users with additional information about the deletion and retention of data that applies specifically to the respective processing procedures.

Use of Cookies

Cookies are small text files or other storage markers that store information on end devices and read information from the end devices. For example, to save the login status in a user account, a shopping cart content in an e-shop, the content accessed or functions used of an online offering. Cookies can also be used for various purposes, e.g., for the functionality, security and comfort of online offerings as well as for the creation of analyses of visitor flows. 

Notes on Consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users, except when this is not legally required. Consent is particularly not necessary if the storage and reading of information, including cookies, is absolutely necessary to provide users with a telemedia service they have expressly requested (i.e., our online offering). The revocable consent is clearly communicated to users and contains information about the respective cookie use. 

Notes on Data Protection Legal Bases: The data protection legal basis on which we process users' personal data with the help of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is the declared consent. Otherwise, the data processed with the help of cookies is processed based on our legitimate interests (e.g., in the business operation of our online offering and improvement of its usability) or, if this is done in the context of fulfilling our contractual obligations, when the use of cookies is necessary to fulfill our contractual obligations. We explain the purposes for which cookies are processed by us in the course of this privacy policy or in the context of our consent and processing procedures. 

Storage Duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary Cookies (also: Session or Session Cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their end device (e.g., browser or mobile application). 
  • Permanent Cookies: Permanent cookies remain stored even after closing the end device. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., in the context of obtaining consent), users should assume that cookies are permanent and the storage duration may be up to two years. 

General Notes on Revocation and Objection (Opt-Out): Users can revoke their given consents at any time and also file an objection to processing in accordance with legal requirements in Art. 21 GDPR. Users can also declare their objection via the settings of their browser, e.g., by deactivating the use of cookies (whereby the functionality of our online services may also be restricted). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. 

Further Notes on Processing Procedures, Methods and Services:

  • Processing of Cookie Data Based on Consent: We use a cookie consent management procedure in which users' consents to the use of cookies or the processing and providers mentioned in the cookie consent management procedure are obtained and can be managed and revoked by users. The consent declaration is stored in order not to have to repeat its query and to be able to prove the consent in accordance with the legal obligation. The storage can be server-side and/or in a cookie (so-called opt-in cookie or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following notes apply: The duration of storage of consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g., which categories of cookies and/or service providers) as well as the browser, system and end device used. 
  • Cookiebot: Cookie consent management; Service Provider: Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark; Website: https://www.cookiebot.com/de; Privacy Policy: https://www.cookiebot.com/de/privacy-policy/; Further Information: Stored data (on the service provider's server): The user's IP number in anonymized form (the last three digits are set to 0), date and time of consent, browser information, the URL from which the consent was sent, an anonymous, random and encrypted key value; the user's consent status. 

Business Services

We process data of our contractual and business partners, e.g., customers and prospects (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as associated measures and in the context of communication with contractual partners (or pre-contractually), e.g., to answer inquiries.

We process this data to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any update obligations, and remedies for warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of administrative tasks associated with these obligations as well as company organization. Furthermore, we process the data based on our legitimate interests in proper and business management as well as in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g., for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g., for marketing purposes, within the framework of this privacy policy.

We inform contractual partners which data is required for the aforementioned purposes before or during data collection, e.g., in online forms, through special marking (e.g., colors) or symbols (e.g., asterisks, etc.), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving reasons. The statutory retention period for tax-relevant documents as well as for commercial books, inventories, opening balance sheets, annual financial statements, work instructions and other organizational documents and accounting records required to understand these documents is ten years, and six years for received commercial and business letters and copies of sent commercial and business letters. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, opening balance sheet, annual financial statement or management report was prepared, the commercial or business letter was received or sent, or the accounting record was created, furthermore the record was made or the other documents were created.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between users and providers. 

  • Types of Data Processed: Inventory data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, telephone numbers); Contract data (e.g., contract subject, duration, customer category); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Customers; Prospects; Business and contractual partners.
  • Purposes of Processing: Provision of contractual services and customer service; Security measures; Contact requests and communication; Office and organizational procedures; Administration and response to inquiries. 
  • Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 s. 1 lit. c) GDPR); Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR). 

Further Notes on Processing Procedures, Methods and Services:

  • Customer Account: Contractual partners can create an account within our online offering (e.g., customer or user account, in short "customer account"). If registration of a customer account is required, contractual partners will be informed accordingly as well as about the information required for registration. The customer accounts are not public and cannot be indexed by search engines. As part of the registration as well as subsequent logins and uses of the customer account, we store the IP addresses of customers along with the access times in order to verify the registration and prevent any misuse of the customer account. If customers have terminated their customer account, the data concerning the customer account will be deleted, provided that their retention is not required for legal reasons. It is the responsibility of customers to secure their data upon termination of the customer account; Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR). 
  • Shop and E-Commerce: We process our customers' data to enable them to select, purchase, or order the selected products, goods, and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we engage service providers, in particular postal, freight forwarding and shipping companies, to carry out the delivery or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such as part of the order or comparable acquisition process and includes the information required for delivery or provision and billing as well as contact information to enable any consultation; Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR). 
  • Rental Services: We process the data of our tenants and prospective tenants in accordance with the underlying rental agreement. We may also process information about the characteristics and circumstances of persons or their belongings if this is required in the context of the rental relationship. This may include, for example, information about personal living circumstances, movable or immovable property, and financial situation as well as the use of ancillary services (such as water or energy supply). Within the scope of our mandate, it may be necessary for us to process special categories of data within the meaning of Art. 9 para. 1 GDPR, in particular information about a person's health. The processing is carried out to protect the health interests of tenants and otherwise only with the consent of tenants. If necessary for contract performance or legally required or authorized by tenants or based on our legitimate interests, we disclose or transmit the data of tenants in the context of coverage inquiries, conclusions, and processing of contracts, e.g., to financial service providers, credit institutions, suppliers (e.g., electricity) or authorities. Furthermore, we process tenant data if this is necessary to fulfill legal obligations (e.g., in the case of information obligations in connection with ancillary services and ancillary costs); Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR). 

Providers and Services Used in Business Operations

In the context of our business activities, we use, in compliance with legal requirements, additional services, platforms, interfaces, or plug-ins from third-party providers (in short "Services"). Their use is based on our interests in proper, lawful, and economical management of our business operations and our internal organization.

  • Types of Data Processed: Inventory data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, telephone numbers); Content data (e.g., entries in online forms); Contract data (e.g., contract subject, duration, customer category). 
  • Data Subjects: Customers; Prospects; Users (e.g., website visitors, users of online services); Business and contractual partners. 
  • Purposes of Processing: Provision of contractual services and customer service; Office and organizational procedures.
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Further Notes on Processing Procedures, Methods and Services:

Payment Methods

In the context of contractual and other legal relationships, due to legal obligations, or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use, in addition to banks and credit institutions, other service providers (collectively "payment service providers").

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount and recipient-related information. The information is required to execute the transactions. However, the entered data is only processed by the payment service providers and stored with them. That is, we do not receive any account or credit card-related information, but only information confirming or denying the payment. In some cases, the data may be transmitted by the payment service providers to credit agencies. This transmission is for the purpose of identity and credit verification. In this regard, we refer to the terms and conditions and privacy notices of the payment service providers.

For payment transactions, the terms and conditions and privacy notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and assertion of withdrawal, information, and other data subject rights.

  • Types of Data Processed: Inventory data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., contract subject, duration, customer category); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Customers; Prospects.
  • Purposes of Processing: Provision of contractual services and customer service.
  • Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR).

Further Notes on Processing Procedures, Methods and Services:

  • Stripe: Payment services (technical integration of online payment methods); Service Provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR); Website: https://stripe.com; Privacy Policy: https://stripe.com/de/privacy; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA. 

Credit Check

If we provide advance services or enter into comparable economic risks (e.g., when ordering on account), we reserve the right to obtain identity and credit information for the purpose of assessing credit risk based on mathematical-statistical procedures from specialized service companies (credit agencies) in order to safeguard legitimate interests. 

We process the information received from credit agencies about the statistical probability of default as part of an appropriate discretionary decision on the establishment, implementation, and termination of the contractual relationship. We reserve the right, in the event of a negative result of the credit check, to refuse payment on account or other advance services.

The decision as to whether we provide advance services is made in accordance with Art. 22 GDPR solely on the basis of an automated decision in individual cases, which our software makes based on the information from the credit agency.

If we obtain express consent from contractual partners, the legal basis for the credit information and the transmission of customer data to the credit agencies is consent. If no consent is obtained, the credit information is based on our legitimate interests in the default security of our payment claims.

  • Types of Data Processed: Inventory data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, telephone numbers); Contract data (e.g., contract subject, duration, customer category). 
  • Data Subjects: Customers; Prospects.
  • Purposes of Processing: Assessment of creditworthiness and solvency.
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).
  • Automated Decisions in Individual Cases: Credit information (decision based on a credit check).

Further Notes on Processing Procedures, Methods and Services:

Provision of Online Offering and Web Hosting

We process users' data to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the browser or end device of users.

  • Types of Data Processed: Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses); Content data (e.g., entries in online forms). 
  • Data Subjects: Users (e.g., website visitors, users of online services); Customers; Business and contractual partners.
  • Purposes of Processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); Security measures; Content Delivery Network (CDN); Provision of contractual services and customer service. 
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Further Notes on Processing Procedures, Methods and Services:

  • Provision of Online Offering on Rented Storage Space: For the provision of our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from an appropriate server provider (also called "web host"); Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR). 
  • Collection of Access Data and Logfiles: Access to our online offering is recorded in the form of so-called "server logfiles." Server logfiles may include the address and name of the accessed web pages and files, date and time of access, transferred data volumes, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and as a rule, IP addresses and the requesting provider. Server logfiles can be used for security purposes on the one hand, e.g., to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand, to ensure the utilization of the servers and their stability; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Data Deletion: Logfile information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the final clarification of the respective incident. 
  • Content Delivery Network: We use a "Content Delivery Network" (CDN). A CDN is a service that helps deliver content of an online offering, especially large media files such as graphics or program scripts, more quickly and securely using regionally distributed servers connected via the Internet; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR). 
  • Cloudflare: Content Delivery Network (CDN) - service that helps deliver content of an online offering, especially large media files such as graphics or program scripts, more quickly and securely using regionally distributed servers connected via the Internet; Service Provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Website: https://www.cloudflare.com; Privacy Policy: https://www.cloudflare.com/privacypolicy/; Data Processing Agreement: https://www.cloudflare.com/cloudflare-customer-dpa; Standard Contractual Clauses (ensuring data protection level when processing in third countries): https://www.cloudflare.com/cloudflare-customer-scc; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA. 
  • Sentry: Monitoring of system stability and detection of code errors - device information or error time is collected pseudonymously and then deleted; Service Provider: Functional Software Inc., Sentry, 132 Hawthorne Street, San Francisco, California 94107, USA; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Website: https://sentry.io; Privacy Policy: https://sentry.io/privacy; Standard Contractual Clauses (ensuring data protection level when processing in third countries): https://sentry.io/legal/dpa/; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA. 
  • Amazon Web Services (AWS): Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service Provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Website: https://aws.amazon.com/de/; Privacy Policy: https://aws.amazon.com/de/privacy/; Data Processing Agreement: https://aws.amazon.com/de/compliance/gdpr-center/; Standard Contractual Clauses (ensuring data protection level when processing in third countries): Inclusion in the data processing agreement. 

Registration, Login and User Account

Users can create a user account. As part of the registration, users are informed of the required mandatory information and processed for the purpose of providing the user account on the basis of contractual performance. The data processed includes in particular the login information (username, password, and an email address).

As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of users in protection against misuse and other unauthorized use. A transfer of this data to third parties does not generally occur unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users can be informed via email about processes relevant to their user account, such as technical changes.

  • Types of Data Processed: Inventory data (e.g., names, addresses); Contact data (e.g., email, telephone numbers); Content data (e.g., entries in online forms); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and customer service; Security measures; Administration and response to inquiries; Provision of our online offering and user-friendliness. 
  • Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR). 

Further Notes on Processing Procedures, Methods and Services:

  • Registration with Real Names: Due to the nature of our community, we ask users to use our offering only using real names. That is, the use of pseudonyms is not permitted; Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR). 
  • No Data Retention Obligation: It is the responsibility of users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the contract period; Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR). 

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. Otherwise, we refer to the information on the processing of visitors to our publication medium within the framework of this privacy policy.

  • Types of Data Processed: Inventory data (e.g., names, addresses); Contact data (e.g., email, telephone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and customer service; Feedback (e.g., collecting feedback via online forms); Provision of our online offering and user-friendliness. 
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Contact and Inquiry Management

When contacting us (e.g., via contact form, email, telephone, or via social media) as well as within the framework of existing user and business relationships, the information of the inquiring persons is processed to the extent necessary to respond to contact inquiries and any requested measures.

  • Types of Data Processed: Contact data (e.g., email, telephone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Communication partners.
  • Purposes of Processing: Contact requests and communication; Administration and response to inquiries; Feedback (e.g., collecting feedback via online forms); Provision of our online offering and user-friendliness. 
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR). 

Further Notes on Processing Procedures, Methods and Services:

  • Contact Form: When users contact us via our contact form, email, or other communication channels, we process the data provided to us in this context to handle the request; Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR). 

Communication via Messenger

We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of messengers, encryption, use of communication metadata, and your opt-out options.

You can also contact us via alternative channels, e.g., by telephone or email. Please use the contact options provided to you or the contact options specified within our online offering.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we point out that the communication content (i.e., the content of the message and attached images) is encrypted end-to-end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption enabled so that encryption of the message content is ensured. 

However, we additionally inform our communication partners that although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us as well as technical information about the device used by communication partners and, depending on the settings of their device, also location information (so-called metadata) is processed.

Notes on Legal Bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they, for example, contact us on their own initiative, we use messengers in relation to our contractual partners as well as within the scope of contract initiation as a contractual measure and in the case of other prospects and communication partners based on our legitimate interests in fast and efficient communication and fulfillment of the needs of our communication partners for communication via messenger. Furthermore, we point out that we do not initially transmit the contact data provided to us to the messengers without your consent. 

Revocation, Objection and Deletion: You can revoke any consent given at any time and object to communication with us via messenger at any time. In the case of communication via messenger, we delete messages in accordance with our general deletion guidelines (i.e., for example, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any inquiries from communication partners, if no reference to a previous conversation is to be expected and there are no legal retention obligations preventing deletion. 

Reservation of Reference to Other Communication Channels: In conclusion, we would like to point out that for reasons of your security, we reserve the right not to answer inquiries via messenger. This is the case when, for example, internal contract matters require special confidentiality or a response via messenger does not meet formal requirements. In such cases, we will refer you to more appropriate communication channels. 

  • Types of Data Processed: Contact data (e.g., email, telephone numbers); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Communication partners.
  • Purposes of Processing: Contact requests and communication; Direct marketing (e.g., by email or postal).
  • Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR); Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Further Notes on Processing Procedures, Methods and Services:

  • WhatsApp: WhatsApp Messenger with end-to-end encryption; Service Provider: WhatsApp Ireland Limited, 4 Grand Canal Quay, Dublin 2, D02 KH28, Ireland; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Website: https://www.whatsapp.com/; Privacy Policy: https://www.whatsapp.com/legal. 

Video Conferences, Online Meetings, Webinars and Screen Sharing

We use platforms and applications from other providers (hereinafter referred to as "conference platforms") for the purpose of conducting video and audio conferences, webinars, and other types of video and audio meetings (hereinafter collectively referred to as "conference"). When selecting conference platforms and their services, we comply with legal requirements. 

Data Processed by Conference Platforms: Within the scope of participation in a conference, the conference platforms process the personal data of participants mentioned below. The scope of processing depends on which data is required as part of a specific conference (e.g., provision of access data or real names) and what optional information is provided by participants. In addition to processing for conducting the conference, participants' data may also be processed by the conference platforms for security purposes or service optimization. The processed data includes personal data (first name, last name), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information about professional position/function, the IP address of the Internet connection, information about participants' end devices, their operating system, the browser and its technical and language settings, information about the content-related communication processes, i.e., entries in chats as well as audio and video data, as well as the use of other available functions (e.g., surveys). Communication content is encrypted to the extent technically provided by the conference providers. If participants are registered as users on the conference platforms, additional data may be processed in accordance with the agreement with the respective conference provider. 

Logging and Recordings: If text entries, participation results (e.g., from surveys) as well as video or audio recordings are logged, this will be transparently communicated to participants in advance and they will be – where necessary – asked for consent. 

Data Protection Measures for Participants: Please note the details of processing of your data by the conference platforms in their privacy notices and select the optimal security and privacy settings for you within the settings of the conference platforms. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g., by informing housemates, locking doors, and using, where technically possible, the function to blur the background). Links to conference rooms and access data must not be passed on to unauthorized third parties. 

Notes on Legal Bases: If, in addition to the conference platforms, we also process users' data and ask users for their consent to use the conference platforms or certain functions (e.g., consent to recording conferences), the legal basis for processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g., in participant lists, in the case of processing conversation results, etc.). Otherwise, users' data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners. 

  • Types of Data Processed: Inventory data (e.g., names, addresses); Contact data (e.g., email, telephone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Communication partners; Users (e.g., website visitors, users of online services); Depicted persons.
  • Purposes of Processing: Provision of contractual services and customer service; Contact requests and communication; Office and organizational procedures. 
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Further Notes on Processing Procedures, Methods and Services:

Cloud Services

We use software services accessible via the Internet and executed on the servers of their providers (so-called "cloud services", also referred to as "Software as a Service") for the storage and management of content (e.g., document storage and management, exchange of documents, content, and information with specific recipients, or publication of content and information).

In this context, personal data may be processed and stored on the providers' servers to the extent that it is part of communication processes with us or otherwise processed by us as set out in this privacy policy. This data may include, in particular, master data and contact data of users, data on processes, contracts, other procedures, and their content. The cloud service providers also process usage data and metadata, which they use for security purposes and service optimization.

If we use cloud services to provide other users or publicly accessible websites with forms or other documents and content, the providers may store cookies on users' devices for web analysis purposes or to remember users' settings (e.g., in the case of media control).

  • Types of Data Processed: Inventory data (e.g., names, addresses); Contact data (e.g., email, telephone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Customers; Employees (e.g., employees, applicants, former employees); Prospects; Communication partners. 
  • Purposes of Processing: Office and organizational procedures; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). 
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Further Notes on Processing Procedures, Methods and Services:

Prize Draws and Competitions

We process personal data of participants in prize draws and competitions only in compliance with relevant data protection regulations, to the extent that processing is contractually necessary for the provision, implementation, and execution of the prize draw, participants have consented to the processing, or processing serves our legitimate interests (e.g., in the security of the prize draw or the protection of our interests from misuse through possible recording of IP addresses when submitting prize draw entries).

If participants' contributions are published as part of prize draws (e.g., as part of a vote or presentation of prize draw entries or winners or reporting on the prize draw), we point out that participants' names may also be published in this context. Participants can object to this at any time.

If the prize draw takes place within an online platform or social network (e.g., Facebook or Instagram, hereinafter referred to as "online platform"), the usage and privacy policies of the respective platforms also apply. In these cases, we point out that we are responsible for the information provided by participants as part of the prize draw and that inquiries regarding the prize draw should be directed to us.

Participants' data will be deleted as soon as the prize draw or competition has ended and the data is no longer required to inform winners or because follow-up questions about the prize draw are expected. Generally, participants' data will be deleted no later than 6 months after the end of the prize draw. Winners' data may be retained longer to, for example, answer questions about prizes or fulfill prize benefits; in this case, the retention period depends on the type of prize and is, for example, up to three years for goods or services to be able to handle warranty cases. Furthermore, participants' data may be stored longer, e.g., in the form of reporting on the prize draw in online and offline media.

If data was also collected as part of the prize draw for other purposes, their processing and retention period are governed by the privacy notices for that use (e.g., in the case of newsletter registration as part of a prize draw).

  • Types of Data Processed: Inventory data (e.g., names, addresses); Content data (e.g., entries in online forms); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Prize draw and competition participants.
  • Purposes of Processing: Conducting prize draws and competitions.
  • Legal Bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 s. 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR). 

Further Notes on Processing Procedures, Methods and Services:

Web Analytics, Monitoring and Optimization

Web analytics (also referred to as "reach measurement") serves to evaluate visitor flows to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are most frequently used or invite reuse. We can also understand which areas require optimization. 

In addition to web analytics, we may also use test procedures to, for example, test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e., data aggregated for a usage process, may be created for these purposes and information may be stored in a browser or an end device and read from it. The information collected includes in particular visited websites and elements used there as well as technical information, such as the browser used, the computer system used, and information about usage times. If users have consented to the collection of their location data to us or to the providers of the services we use, location data may also be processed.

Users' IP addresses are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no clear data of users (such as email addresses or names) is stored in the context of web analytics, A/B testing, and optimization, but rather pseudonyms. That is, we as well as the providers of the software used do not know the actual identity of users, but only the information stored in their profiles for the purposes of the respective procedures.

  • Types of Data Processed: Usage data (e.g., visited websites, interest in content, Zugriffszeiten); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Reach measurement (e.g., access statistics, recognition returning visitors); Profiles with user-related information (creating user profiles); Tracking (e.g., interest/behavioral profiling, use of cookies); Provision of our Onlineangebotes und Nutzerfreundlichkeit. 
  • Security measures: IP masking (pseudonymization of IP address).
  • Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR).

Further Notes on Processing Procedures, Methods and Services:

  • Google Analytics 4: Web analytics, reach measurement, and measurement of user flows. Google Analytics 4 is the current version of Google Analytics with IP anonymization enabled by default and more privacy-friendly settings; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms; Standard Contractual Clauses (ensuring data protection level when processing in third countries): https://business.safety.google/adsprocessorterms; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA; Opt-Out Option: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertising: https://adssettings.google.com/authenticated; Further Information: https://privacy.google.com/businesses/adsservices (Arten the processing and the processed data). Cookies used: _ga, _ga_<container-id> (Storage duration: up to 14 months). 
  • Google Analytics in Consent Mode Version 2 (Consent Mode V2): In Consent Mode Version 2, users' personal data is processed by Google for measurement and advertising purposes, depending on users' consent. Consent is obtained from users within our online services. Consent Mode V2 has been mandatory since March 2024 and includes the ad_user_data and ad_personalization parameters for controlling advertising data and personalization. If users' consent is completely absent, the data is only processed at an aggregated level (i.e., not assigned to individual users and summarized). If consent only includes statistical measurement, no personal data of users is processed for ad serving or measuring advertising success (so-called "conversion"); Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR); Website: https://support.google.com/analytics/answer/9976101?hl=de. 
  • Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags through an interface and thus integrate other services into our online offering (further information in this privacy policy is referenced). With the Tag Manager itself (which implements the tags) therefore, no user profiles are created nor cookies stored. Google only receives the user's IP address, which is necessary to execute Google Tag Manager; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms; Standard Contractual Clauses (ensuring data protection level when processing in third countries): https://business.safety.google/adsprocessorterms; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA; Further Information: https://privacy.google.com/businesses/adsservices (types of the processing and the processed data). 
  • fathom: Web analysis and reach measurement (no use of cookies, measurement is limited to our online offering, use of privacy-friendly pseudonymization procedures, see https://usefathom.com/data); Service Provider: Conva Ventures Inc. BOX 37058 Millstream PO, Victoria, BC, V9B 0E8, Kanada; Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR); Website: https://usefathom.com/; Privacy Policy: https://usefathom.com/privacy. 

Online Marketing

We process personal data for purposes of online marketing, which includes in particular the marketing of advertising space or display of advertising and other content (collectively referred to as "Content") based on potential interests of users as well as measuring their effectiveness. 

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, through which information relevant to the display of the aforementioned content about the user is stored. This information may include, for example, viewed content, visited websites, used online networks, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.

Users' IP addresses are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, within the framework of online marketing procedures, no clear data of users (such as email addresses or names) is stored, but rather pseudonyms. That is, we as well as the providers of the online marketing procedures do not know the actual identity of users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or by means of similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedures, and analyzed for purposes of displaying content as well as supplemented with additional data and stored on the server of the online marketing procedure provider.

Exceptionally, clear data can be assigned to the profiles. This is the case when users are, for example, members of a social network whose online marketing procedures we use and the network connects the users' profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example through consent in the context of registration.

We generally only receive access to aggregated information about the success of our advertisements. However, we can check in the context of so-called conversion measurements which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a contract conclusion with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

  • Types of Data Processed: Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses); Event data (Facebook) ("Event data" is data that, for example, can be transmitted from us to Facebook via Facebook Pixel (via apps or other means) and relates to persons or their actions; Data includes, for example, information about website visits, interactions with content, functions, app installations, product purchases, etc.; event data is processed for the purpose of forming target groups for content and advertising information (Custom Audiences); Event data does not include the actual content (such as written comments), no login information and no contact information (i.e., no names, email addresses, and phone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account). 
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Reach measurement (e.g., access statistics, recognition returning visitors); Tracking (e.g., interest/behavior-based profiling, use of cookies); Marketing; Profiles with user-related information (creating user profiles); Conversion measurement (measurement of the effectiveness of marketing measures); Audience formation; Audience formation (determination of target groups relevant for marketing purposes or other output of content); Provision of our online offering and user-friendliness. 
  • Security measures: IP masking (pseudonymization of IP address).
  • Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR).
  • Opt-Out Option: We refer to the privacy notices of the respective providers and the opt-out options specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, there is, on the one hand, the option for you to disable cookies in the settings of your browser. However, this may restrict functions of our online offering. We therefore additionally recommend the following opt-out options, which are offered collectively for respective regions: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info. 

Further Notes on Processing Procedures, Methods and Services:

  • Facebook Advertising: Placement of advertisements within the Facebook Plattform und Evaluation of advertisement results; Service Provider: Meta Platforms Irland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland; Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA; Opt-Out Option: We refer to the privacy and advertising settings in the users' profile on the Facebook platform and within the framework of Facebook's consent procedures and Facebook's contact options for exercising information and other data subject rights in Facebooks privacy policy; Weitere Informationen: Event data of users, i.e., behavioral and interest information, is used for the purposes of targeted advertising and audience formation on the basis of the agreement on joint Verantwortlichkeit ("Zusatz für Verantwortliche", https://www.facebook.com/legal/controller_addendum) processed. The joint responsibility is limited to the collection and transmission of data an Meta Platforms Ireland Limited, a company based in the EU. Further processing of data is under the sole responsibility of Meta Platforms Ireland Limited, which in particular includes the transmission of data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreements between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses). 
  • Google Ads und Konversionsmessung: Wir nutzen das Online Marketingverfahren "Google Ads", um Anzeigen im Google-Werbe-Netzwerk zu platzieren (z.B., in Suchergebnissen, in Videos, auf Webseiten, etc.), so that they are displayed to users who have a presumed interest in the advertisements (so-called "conversion"). Furthermore, we measure the conversion of the advertisements. However, we only learn the anonymous total number of users who have clicked on our advertisement and been redirected to a page provided with a so-called "conversion tracking tag" . However, we ourselves do not receive any information with which users can be identified lassen; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA; Further Information: Arten the processing and the processed data: https://privacy.google.com/businesses/adsservices; Data Processing Terms between Controllers und Standard Contractual Clauses for third country transfers von Daten: https://business.safety.google/adscontrollerterms. 
  • Instagram Advertising: Placement of advertisements within the Plattform Instagram und Evaluation of advertisement results; Service Provider: Meta Platforms Irland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland; Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR); Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA; Opt-Out Option: We refer to the privacy and advertising settings in the users' profile on the Instagram platform and within the framework of Instagram's consent procedures and Instagram's contact options for exercising information and other data subject rights in Instagrams privacy policy; Weitere Informationen: Event data of users, i.e., behavioral and interest information, is used for the purposes of targeted advertising and audience formation on the basis of the agreement on joint Verantwortlichkeit ("Zusatz für Verantwortliche", https://www.facebook.com/legal/controller_addendum) processed. The joint responsibility is limited to the collection and transmission of data an Meta Platforms Ireland Limited, a company based in the EU. Further processing of data is under the sole responsibility of Meta Platforms Ireland Limited, which in particular includes the transmission of data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreements between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses). 

Customer Reviews and Rating Procedures

We participate in review and rating procedures in order to evaluate, optimize and promote our services. If users rate us via the participating rating platforms or procedures or otherwise provide feedback, the general business or terms of use and the privacy notices of providers also apply. As a rule, the rating also requires registration with the respective providers. 

To ensure that the evaluating persons have actually used our services, we transmit with the consent of customers the data required for this purpose with regard to the customer and the service used to the respective rating platform (including name, email address and order number or article number). This data is used solely to verify the authenticity of the user.

  • Types of Data Processed: Contract data (e.g., contract subject, duration, customer category); Usage data (e.g., visited websites, interest in content, access times); Meta-/Kommunikationsdaten (z.B. Device information, IP addresses). 
  • Data Subjects: Kunden; Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Feedback (e.g., collecting feedback via online forms); Marketing.
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Further Notes on Processing Procedures, Methods and Services:

  • Google Customer Reviews: Service for obtaining and/or displaying customer satisfaction and Kundenmeinungen; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); AGB: https://support.google.com/merchants/topic/7259129?hl=de&ref_topic=7257954; Privacy Policy: https://policies.google.com/privacy; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA; Further Information: In the context of obtaining customer reviews, an identification number and time for the business transaction to be evaluated, for review requests sent directly to customers the customer's email address and their indication of country of residence as well as the review information itself are processed; Further information on the types of processing and the processed data: https://privacy.google.com/businesses/adsservices; Data Processing Terms for Google Advertising Products: Information on the services Data Processing Terms between Controllers and Standard Contractual Clauses for third country transfers of data: https://business.safety.google/adscontrollerterms. 

Presences in Social Networks (Social Media)

We maintain online presences within social networks and process data of users in this context to communicate with the users active there or to provide information about us.

We point out that users' data may be processed outside the territory of the European Union. This may result in risks for users because, for example, the enforcement of users' rights could be made more difficult.

Furthermore, users' data is processed within social networks as a rule for market research and advertising purposes. For example, based on usage behavior and resulting interests of users, usage profiles can be created. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of users. For these purposes, cookies are usually stored on users' computers, in which the usage behavior and interests of users are stored. Furthermore, data can also be stored in usage profiles regardless of the devices used by users (especially if users are members of the respective platforms and are logged in).

For a detailed description of the respective forms of processing and the opt-out options we refer to the privacy policies and information from the operators of the respective networks.

Also in the case of information requests and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to users' data in each case and can take appropriate measures directly and provide information. If you still need help, you can contact us.

  • Types of Data Processed: Contact data (e.g., email, telephone numbers); Content data (e.g., inputs in online forms); Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses). 
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Contact requests and communication; Feedback (e.g., collecting feedback via online form); Marketing.
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Further Notes on Processing Procedures, Methods and Services:

  • Instagram: Social network; Service Provider: Meta Platforms Irland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland; Legal Bases: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy. 
  • Facebook-Seiten: Profiles within the Facebook social network - We are jointly with Meta Platforms Ireland Limited for the collection (but not further processing) of data from visitors our Facebook page (so-called "fan page") responsible. This data includes information on the types of content that users view or interact with, or the actions they take (siehe unter „Von dir und anderen getätigte und bereitgestellte Dinge“ in der Facebook-Datenrichtlinie: https://www.facebook.com/policy), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, Spracheinstellungen, Cookie-Daten; siehe unter „Geräteinformationen“ in der Facebook-Datenrichtlinie: https://www.facebook.com/policy). Wie in der Facebook-Datenrichtlinie unter „Wie verwenden wir diese Informationen?“ erläutert, erhebt und uses information to provide analytics services, so-called "Page Insights", to page operators bereitzustellen, damit diese Erkenntnisse darüber erhalten, wie Personen mit ihren Seiten und mit den mit ihnen verbundenen Inhalten interagieren. Wir haben mit Facebook eine spezielle Vereinbarung abgeschlossen ("Informationen zu Seiten-Insights", https://www.facebook.com/legal/terms/page_controller_addendum), in der insbesondere geregelt wird, welche Security measures Facebook beachten muss und in der Facebook sich has declared its readiness to fulfill data subject rights (i.e., users can, for example, make information or deletion requests directly to Facebook). Users' rights (in particular to information, deletion, objection, and complaint to the competent supervisory authority), are not restricted by the agreements with Facebook. Weitere Hinweise finden sich in den "Informationen zu Seiten-Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Standardvertragsklauseln (Gewährleistung Datenschutzniveau bei Verarbeitung in Drittländern): https://www.facebook.com/legal/EU_data_transfer_addendum; Further Information: Vereinbarung gemeinsamer Verantwortlichkeit: https://www.facebook.com/legal/terms/information_about_page_insights_data. Die gemeinsame Verantwortlichkeit beschränkt sich auf die Erhebung durch und Übermittlung von Daten an Meta Platforms Ireland Limited, a company based in the EU. Further processing of data is in der alleinigen Verantwortung von Meta Platforms Ireland Limited, was insbesondere die Übermittlung der Daten an die Muttergesellschaft Meta Platforms, Inc. in den USA betrifft (auf der Grundlage der zwischen Meta Platforms Ireland Limited und Meta Platforms, Inc. geschlossenen Standardvertragsklauseln). 
  • YouTube: Social network und Videoplattform; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Legal Bases: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) GDPR); Privacy Policy: https://policies.google.com/privacy; Opt-Out Option: https://adssettings.google.com/authenticated. 

Plugins and Embedded Functions and Content

We integrate functional and Inhaltselemente ein, die von den Servern ihrer jeweiligen Anbieter (nachfolgend bezeichnet als "Drittanbieter”) be obtained. These can be, for example, graphics, videos or city maps (hereinafter uniformly bezeichnet als "Inhalte”).

Die Einbindung setzt immer voraus, dass die Drittanbieter dieser Inhalte die process users' IP address, as without the IP address they could not send the content to their browser. The IP-Adresse ist damit für die Darstellung dieser Inhalte oder Funktionen erforderlich. Wir bemühen uns, nur solche Inhalte zu verwenden, deren jeweilige Anbieter die IP-Adresse lediglich zur Auslieferung der Inhalte verwenden. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information such as visitor traffic on the pages of this website can be analyzed. The pseudonymous information can also be stored in cookies on the device can be stored and may include, among other things, technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, and also be combined with such information from other sources.

  • Types of Data Processed: Usage data (e.g., visited websites, interest in content, Zugriffszeiten); Meta/communication data (e.g., device information, IP addresses); Bestandsdaten (z.B. Namen, Adressen); Contact data (e.g., email, telephone numbers); Content data (e.g., entries in online forms); Standortdaten (Information about geografischen Position eines Gerätes oder einer Person). 
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Provision of our online offering and user-friendliness.
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Further Notes on Processing Procedures, Methods and Services:

  • Google Fonts (Provision on own server): Provision of font files for a user-friendly display of our online offering; Service Provider: Die Google Fonts are hosted on our server, no data is transmitted to Google; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR). 
  • Google Maps: Wir binden die Landkarten des Dienstes “Google Maps” des Anbieters Google a. Zu the processed data may include in particular IP addresses and location data of users; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Irland; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. 
  • Google Maps APIs und SDKs: Schnittstellen zu den Karten- und Standortdiensten von Google, die z. B. eine Ergänzung von Adresseneingaben, Standortbestimmungen, Entfernungsberechnungen oder Bereitstellung von ergänzenden Informationen zu Stand- und sonstigen Orten erlauben; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Irland; Legal Bases: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. 
  • YouTube-Videos: Videoinhalte; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Legal Bases: Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Widerspruchsmöglichkeit (Opt-Out): Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertising: https://adssettings.google.com/authenticated. 

Management, Organisation und Hilfswerkzeuge

Wir setzen Dienstleistungen, Plattformen und Software anderer Anbieter (nachfolgend bezeichnet als "Drittanbieter”) for purposes der Organisation, Verwaltung, Planung sowie Erbringung unserer Leistungen a. Bei der Auswahl der Drittanbieter und ihrer Leistungen beachten wir die legal requirements. 

In this context, personal data can be processed and on the servers of third-party providers be stored. This may affect various data that we process according to this privacy policy verarbeiten. This data may include in particular master data and contact data of users, data zu Vorgängen, Verträgen, sonstigen Prozessen und deren Inhalte gehören.

If Nutzer im Rahmen der Kommunikation, von Geschäfts- oder anderen Beziehungen mit uns auf die Drittanbieter bzw. deren Software oder platforms are referred, third-party providers can use usage data and metadata for security purposes, for Serviceoptimierung oder zu Marketingzwecken verarbeiten. Wir bitten daher darum, die Datenschutzhinweise der jeweiligen Drittanbieter zu beachten.

  • Types of Data Processed: Content data (e.g., entries in online forms); Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten); Meta-/Kommunikationsdaten (z.B. Device information, IP addresses); Contact data (e.g., email, telephone numbers). 
  • Data Subjects: Communication partners; Nutzer (z.B. Webseitenbesucher, Nutzer von Onlinediensten); Kunden.
  • Purposes of Processing: Provision of contractual services and customer service; Büro- und Organisationsverfahren; Security measures. 
  • Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR).

Further Notes on Processing Procedures, Methods and Services:

  • calendly: Online appointment scheduling and appointment management; Service Provider: Calendly LLC., 271 17th St NW, Ste 1000, Atlanta, Georgia, 30363, USA; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Website: https://calendly.com/de; Privacy Policy: https://calendly.com/pages/privacy; Data Processing Agreement: https://calendly.com/dpa; Standard Contractual Clauses (ensuring data protection level when processing in third countries): https://calendly.com/dpa; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA. 
  • Kuula: Hosting and display of virtual 360° tours; Service Provider: Kuula LLC, Santa Monica, California 90403, USA; Legal Bases: Consent (Art. 6 para. 1 s. 1 lit. a) GDPR); Website: https://kuula.co/; Privacy Policy: https://kuula.co/legal/privacy; Third Country Data Transfer: Personal data (in particular IP addresses, usage data) is transferred to servers in the USA. From a European perspective, the USA does not have an adequate level of data protection. The transfer is based on your consent (Art. 6 para. 1 lit. a, Art. 49 para. 1 lit. a GDPR) as well as on the basis of the EU-US Data Privacy Framework. There is a risk that US authorities may access your data. 
  • Sentry: Monitoring of system stability and identification of code errors - information about the device or error time is collected pseudonymously and is subsequently deleted; Service Provider: Functional Software Inc., Sentry, 132 Hawthorne Street, San Francisco, California 94107, USA; Legal Bases: Legitimate interests (Art. 6 para. 1 s. 1 lit. f) GDPR); Website: https://sentry.io; Privacy Policy: https://sentry.io/privacy; Standard Contractual Clauses (ensuring data protection level when processing in third countries): https://sentry.io/legal/dpa/; EU-US Data Privacy Framework: This service provider is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection for data transfers to the USA. 

Changes and Updates to the Privacy Policy

We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as the changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses may change over time and to check the information before making contact.

Rights of Data Subjects

As a data subject under the GDPR, you have various rights, which arise in particular from Art. 15 to 21 GDPR:

  • Right to Object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6 para. 1 lit. e or f) GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to Withdraw Consent: You have the right to withdraw consent given at any time.
  • Right to Information: You have the right to request confirmation as to whether relevant data is being processed and to information about this data as well as further information and a copy of the data in accordance with legal requirements. 
  • Right to Rectification: In accordance with legal requirements, you have the right to request the completion of data concerning you or the rectification of incorrect data concerning you. 
  • Right to Erasure and Restriction of Processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately, or alternatively, in accordance with legal requirements, to request restriction of the processing of the data. 
  • Right to Data Portability: You have the right to receive data concerning you that you have provided to us, in accordance with legal requirements, in a structured, commonly used and machine-readable format or to request its transmission to another controller. 
  • Complaint to Supervisory Authority: In accordance with legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State where you usually reside, the supervisory authority of your workplace or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR. 

Definitions of Terms

In this section, you will receive an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined primarily in Art. 4 GDPR. The statutory definitions are binding. The following explanations, on the other hand, are intended primarily to aid understanding. The terms are sorted alphabetically.

  • Credit Information: Automated decisions are based on automatic data processing without human intervention (e.g., in the case of automatic rejection of a purchase on account, an online credit application or an online application procedure without any human intervention). Such automated decisions are only permissible under Art. 22 GDPR if data subjects consent, if they are necessary for the performance of a contract, or if national laws permit these decisions. 
  • Content Delivery Network (CDN): A "Content Delivery Network" (CDN) is a service with which content of an online offering, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet. 
  • Conversion Measurement: Conversion measurement (also referred to as "visitor action evaluation") is a method by which the effectiveness of marketing measures can be determined. For this purpose, as a rule, a cookie is stored on users' devices within the websites on which the marketing measures take place, and then retrieved again on the target website. For example, we can thus trace whether the advertisements we placed on other websites were successful. 
  • Personal Data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. 
  • Profiles with User-Related Information: The processing of "profiles with user-related information", or "profiles" for short, includes any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information concerning demographics, behavior, and interests, such as interaction with websites and their content, etc.) to analyze, evaluate or predict them (e.g., interests in certain content or products, click behavior on a website, or location). Cookies and web beacons are often used for profiling purposes. 
  • Reach Measurement: Reach measurement (also referred to as web analytics) serves the evaluation of visitor flows to an online offering and may include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offering. 
  • Location Data: Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, WLAN, or similar technical means and functions of location determination. Location data serves to indicate at which geographically determinable position on earth the respective device is located. Location data can, for example, be used to display map functions or other location-dependent information. 
  • Tracking: "Tracking" refers to when the behavior of users can be traced across multiple online offerings. As a rule, behavioral and interest information regarding the online offerings used is stored in cookies or on servers of the providers of tracking technologies (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that presumably correspond to their interests. 
  • Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. 
  • Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data, whether it is collection, evaluation, storage, transmission, or deletion. 
  • Audience Formation: Audience formation (or "Custom Audiences") refers to when target groups are determined for advertising purposes, e.g., display of advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike Audiences" (or similar audiences) refers to when content deemed suitable is displayed to users whose profiles or interests presumably correspond to users for whom the profiles were formed. For purposes of forming Custom Audiences and Lookalike Audiences, cookies and web beacons are typically used. 

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